After choosing a product area to start from, the next step was to get a global view of the product environment. Market and customer surveys were realized to determine if there were unmet needs with potential that could be released through a new product service system.
During the concept phase, a detailed service concept was designed, built on the insights from the research phase, as well as the strategic and economic ambitions – e.g. in relation to the required potential turnover in the business area. Current resources were deliberately disregarded as Blücher was ready to acquire new business units, staff and equipment, as well as to enter into new partnerships with companies that own additional products and services. During this phase, a new pipeline variant was also developed to form the product basis for the service concept.