The company name Retap and the logo that tells the story of “re-filling” and “tap-water”. A simple, scalable and robust product in a simple idiom that is both comfortable to drink from, via a large, threadless opening, and cleaning-friendly. A bottle whose simplicity allows individualization in the form of company logo on lid and bottle, thereby supporting the company’s graphic identity
Taking the fight to single-use plastic
Retap was at the start of the task with a desire to develop a new product to replace the millions of plastic bottles that many later use as a drinking drink.
These plastic bottles both pose a health risk while putting a strain on the environment. At the same time, the price of plastic bottled water is 1000 times higher than for tap water, which is healthy drinking water.
The desire was therefore a 0.5 l. bottle that was easy to clean and produced in an environmentally friendly material. At the same time, the bottle had to have a personal and professional design, as the sales focus was initially the B2B market.
Workshop-based product development
3PART conducted a thorough research within both the production area and the design of bottles. In this way, significant knowledge was gained about customers and stakeholders who in the future helped to fulfill Retap’s wishes and ultimately deliver a successful product.
The purpose of the workshop was to provide retap with the knowledge of users and plastic bottles for 3PART. In addition, the focus was on possible solutions, the environment, value chains, the market and technology. All the material was subsequently used to prepare a design specification. 3PART was responsible for planning and facilitating the workshop.
Idea generation and development
On the basis of the research phase and the workshop, the sketchwork could begin. Different designs and their functionality in relation to cleaning, ease of use and production were tested, and name suggestions and logo sketches were produced based on the values that the bottle was to symbolize.
Before the final concept was chosen, validation was held with the same people who were at the beginning of the project. The validation had a major impact on the design of the final expression.
Download the project here
To view the entire project with further details, you can download the entire project here.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.