Danfoss was at the beginning of the project with a very motley product portfolio: dispersed development centres, lack of a common strategy for the appearance of the products, and acquired companies that naturally stood out, creating the need for a common and unifying identity base for Danfoss. 3PART entered into dialogue with Danfoss to create a design tool that could: Ensure a homogeneous, classic and discreet product portfolio with a unique and recognizable design – without the risk of copying the competition.
The work should also be able to bring together the identity that helps to create a common understanding and strengthened cooperation across the many companies in the Danfoss group. In the end, the tool should help strengthen Danfoss as a brand and ensure continued growth and earnings. The project includes product design, user interface, packaging and technical literature.
